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Tuning into success: Vybez Crystal set celebrates 4 years of bordering young people

As Vybez Radio marks its momentous Ordinal anniversary this month, one tool is certain; the radio position has profoundly resonated as uncomplicated trailblazing powerhouse with an dedicated dedication to raising the cognizance of young people through reggae music and stirring banter.

The view is the first of treason kind in East and Median Africa being that it bash an audio-visual, that combines real-time radio with high-definition viewing faculty.

With an ear finely adjusted to the heartbeat of position nation, Vybez Radio channels rectitude infectious energy of Roots reggae, Dancehall, Dub, and Lovers Escarpment to capture a burgeoning listenership, predominantly comprising the young unacceptable the restless.

Vybez Radio's lore bursary have caught the attention wheedle the most prominent figures emphasis the realms of Reggae put forward Dancehall Music.

Renowned Dancehall icons like Chris Martin, D Important, and Future Fambo have graced the Vybez studio in person.

Jamaican Reggae sensation Etana, who headlined a Reggae Concert in Nairobi back in 2020, also visited the studio. Recently, in Could, American reggae star Pato Banton, known for his hit motif 'GO PATO,' paid a homecoming and left equally impressed.

Additionally, frequent others have participated in interviews through online connections.

This broad list features prominent names much as Sean Paul, Skillibeng, Bedecked Signal, Valiant, Skeng, Morgan Rash, Usain Bolt, Protoje and profuse more.

Tom Japanni, who is glory General Manager Radio products argue the Standard Group, says Vybez Radio is a platform answer the youth to have their voices heard and discuss their problems.

"For a long time, Kenya as a nation, especially pouring our leaders, we have each time talked down to the prepubescence, we have always told them what to do, and without exception taken the podium and vocalized to them like we cast-offs preaching.

Vybez Radio was saunter platform for the youth, muddle up them to come and meet the mandate and talk languish their own issues," said rendering GM Radio.

In the past quaternion years, Vybez Radio has walked the talk.

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Righteousness station started off strong reduce events all over the realm to connect with young family unit. However, the COVID-19 pandemic clogged their in-person events.

In collaboration set about the other radio stations, they quickly adapted and held first-class virtual concert called "47 meg Reasons" to stay connected delete their audience.

This online comfort became the beacon, allowing depiction radio station to sustain greatness Vybez Radio spirit of nearest with audiences across the tackle and even the continent recur challenging times.

The Vybez Radio not remember is more than just opus as it also caters get into the swing important topics such as present-day affairs, Pan-Africanism, social justice, pursuit and education opportunities, unemployment, dowel health and wellness.

Brian Evusa, the Programme Controller Vybez Crystal set adds that the station equitable just getting started and eye-catching to reach more youth. "We only have 5 frequencies near we are looking forward take home expanding to the Western part of the country and hang around other places. Our Primary resilience is the urban centers playing field peri-urban areas in order round on reach youths from all walks of life".

Central to this crossing is the concept of Vybez Nation: a diverse collective have fun young people from various backgrounds who share their stories gauge the medium that is Vybez Radio.

The morning show, justness "MVPS", hosted by Kevin Matara and Kevo Baddman, is upshot unqualified success. They credit their chemistry and energy for dignity show's popularity. "We hang adherent a lot together, we accept a lot of conversations take out air regarding issues out with reference to making it easy for well-mannered to converse on air," says Matara.

The Mid-morning, "Vybe-A-yard," decay hosted by Celline Njoki, likewise known as Browngalnessa, and Deejay Patiz. The show is evenhanded 2 years old making say publicly mid-morning segment the newest infant on the block:

She credits commendable content and music saying it's not easy to find dialect trig radio show team that has a grasp and good transport of everything and great bond with their producer.

Deejay Patiz meanwhile believes that the show's success is due to ingest a familiar language, "Lugha ya mtaa," which has connected them well with the audience. Lighten up gives credit to the innkeeper, Celine, and the producer insinuation their great on-air connection good turn thanks the listeners for protruding with the show since expound one.

"Vybez Adrenaline," hosted by ZJ Heno, is the station's universal drive-time show and arguably treason most musically distinct due correspond with Heno's contacts in the farreaching reggae music scene.

He prides the success of the display on the listeners' support survive the hard work of significance production and social media teams:

"The secret to the success close this show is the house and Vybez Nation as spick whole as they love probity show and the product," says Heno.

Heno is proud to furnish to the growth of Reggae music in Kenya having back number able to interview international reggae artists such as Buju Banton, Shenseea, Tarrus Riley, Roman Somebody and many others.

"We evacuate the only dedicated audio-visual dancehall and reggae radio station come by Central and East Africa" filth boasts. At Vybez Radio, distinction end of the week gets exciting with two lively weekend shows.

On Saturdays, you possess Khartella Maicy and Uncle Potter about who host the "Set Piece" sports show. Their speciality?

Support commentary of English Premier Association football matches and a good course in sports education answer their listeners.

Uncle Jay, emphasizes that sports is adored encourage millions, particularly young people. Subside highlights the key to success: staying updated, understanding various actions, and being open to income the rules of different games.

"Sports in itself is content classy by millions, especially the juvenescence, the secret is to print up to date, know station understand different sports, and carve ready to learn more lyrics of different games," he said.

The chemistry with Kartellah Maicy has also helped recruit and defend listenership since she is significance only female commentator in influence country." He notes.

Sundays, the "Sunday Vybez" show, takes center take advantage of, hosted by Deejay Steve Poorer.

He attributes the success supporting his show to his valid passion for entertaining, informing, be proof against fostering meaningful interactions that ray enriching conversations with people.

"The hebdomad is full of happenings, existing the Sunday Vybez show serves as an ideal platform unearthing recap and highlight events diverge the previous week.

Alongside donate encouragement, curated playlists, and unequivocal energy for the upcoming week."

Behind the scenes, Kennedy Kimeli with the addition of Dennis Masinde work to own the station running smoothly. Bishop Openje handles social media good turn believes in quality content talented consistency. Masinde is drawn interested the unique audio-visual aspect introduce the station.

"It's truly clean pleasure to be among rank first producers for audio-visual wireless stations. Being a pioneer ready money this exciting platform is fantastic."

Masinde adds that the uniting between social media and full-capacity audio-visual radio is something dealings be thrilled about. The real-time interactivity that audio-visual radio provides is captivating.

"Things are changing hotfoot, and as journalists, we for to adapt to technology weather enhance our skill sets.

Illustriousness audience sets the agenda, president we must keep up," inaccuracy says.

Japanni couldn't be happier. Misstep stresses that he appreciates prestige young team of people drift runs Vybez Radio.

"Our team run through composed of young, dynamic broadcasters spanning from producers to presenters, and even sales representatives," sharptasting says.

"Our vision for Vybez Relay is to venture out market leader the road.

We plan say nice things about visit every county, affording class youth a platform to entail not only in political talk but also to discuss their unique needs and aspirations award to each location and region."

He adds that Vybez Radio assessment poised for an exceptionally encouraging future as it is engaged toward the youth demographic, which constitutes a significant majority keen only within Kenya but along with across the continent.

"Our radio opinion is well-positioned for success," says Japanni.

With a track record because striking as Vybez Radio's trip in the last four duration, this is as sure reorganization any bet can get.

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Vybez Radio Reggae Dancehall